Startups pivot. So do mature companies. Musicians pivot. There’s even an analysis of all the different kinds of pivots a company cant undergo. Now people running for president pivot—like Mitt Romney and President Barack Obama. And let’s not forget Pivot Power, a kind of surge protector. Times reporter Quentin Hardy suggested, “In honor of Silicon Valley’s favorite buzzword, the Obituaries section of the paper will be renamed ‘Pivots.’”
Pivot pivot pivot. It is perhaps the most overused word in the English language today. I’m partly to blame, with my Fast Company series “The Pivot.” But enough is enough. It’s almost time to retire the word pivot—just as soon as my Fast Company series ends. Then I promise to pivot—to something else.